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Strategic Management Concepts And Cases

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trategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objec-tives. As this definition implies, strategic management focuses on integrating management, marketing, finance/accounting, production/operations, research and development, and computer information systems to achieve organizational success. The term strategic management in this text is used synonymously with the term strategic planning. The latter term is more often used in the business world, whereas the former is often used in academia. Sometimes the term strategic management is used to refer to strategy formulation, imple-mentation, and evaluation, with strategic planning referring only to strategy formulation. The purpose of strategic management is to exploit and create new and different opportunities for tomorrow; long-range planning, in contrast, tries to optimize for tomorrow the trends of today.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 DAV S

Penerbit

Amerika : Pearson Prentice Hall., 2009

Deskripsi Fisik

27,2 x 21,7 cm, 326 hlm

Bahasa

Indonesia

ISBN/ISSN

978-0-13-501320-5

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

12

Subjek

Strategic Management Concepts And Cases
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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