E-Book

Airport Marketing (E-Book)

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The travelling public is becoming more experienced and less loyal, enjoying a greater choice of airports and air services, and generally placing greater demands on airports at a time when more stringent controls are being implemented, especially with regard to security, and more recently, health and safety. In addition, competition for air cargo has intensified and several airports now focus entirely on air cargo, while others are placing much greater attention on developing air cargo, in addition to passenger services. Airports can therefore benefit from targeting passenger and air cargo markets more effectively through marketing. In order to grow and diversify their business, many airports are now just as focused on developing commercial opportunities through marketing as they are on developing air services. This includes from areas such as retail, car parking, car rental, food and drink, advertising, consultancy and real estate. Meanwhile, in line with the United Nations sustainable development goals (also known as the global goals for sustainable development), airports are under growing pressure to address the most significant challenges our world is facing today such as climate change, human and wildlife trafficking, and diversity and inclusion. Airports therefore need to take into account the social and environmental consequences of marketing, as well as the economic consequences.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.1 HAL A

Penerbit

New York : Routledge., 2022

Deskripsi Fisik

xix, 416 hlm.

Bahasa

English

ISBN/ISSN

978-1-003-03956-3

Klasifikasi

658.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

2

Subjek

Manajemen
Airport

Info Detail Spesifik

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Pernyataan Tanggungjawab

Nigel Halpern

Versi lain/terkait

Lampiran Berkas

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