We wrote this book for business school students who want an in-depth look at how today's business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving compet itive advantage. …
What makes the MIS field the most exciting area of study in schools of business is the continuous change in technology, management, and business processes (Chapter One describes these changes in more detail). A continual stream of information technology innovations is transforming the traditional business world. Examples include the emergence of cloud com-puting, the growth of a mobile digital …
A continuing stream of information technology innovations is transforming the traditional business world. Examples include the emergence of cloud computing, the growth of a mobile digital business platform based on smartphones, tablet computers, and not least, the use of social networks by managers to achieve business objectives. Most of these changes have occurred in the last few years. These …